A few weeks ago I attended a talk given by composer Daniel Lentz (who lives in Albuquerque) at the University of New Mexico sponsored by the music department titled “Music and the Visual Arts.” Since moving to Albuquerque in 2004 Daniel has been creating both musical works and sculptures using Plexiglas, acrylic paint and other sensitized media to, essentially, create transparent musical scores, that ideally would be interpreted by living musicians. I assume that the folks at UNM Music thought the music students would benefit from having a world-class composer like Daniel share his ideas and concepts of making music in the 21st century and how his music might find an audience. They did, but they also got something else to chew on.
As an old friend of Daniel’s, and as a member of a rather small community of new music practitioners living in Albuquerque, we hang out a lot, allowing me to track Daniel’s progress as he builds these things. They’re pretty impressive. Some of them remind me of my erector set constructions of many years ago. (Many years ago!) But it’s the music that Daniel creates as part of his sonic-visual constructions that gets my attention. Unfortunately I’m not sure that they got the attention of those music student who attended his talk. Here’s why I say this.
Daniel Lentz makes visual art works. That is, they are designed to sit in somebody’s house or perhaps in a museum where they can be anointed as a “work of art.” If he’s lucky. Nothing new here, its the way artworks have been sold for a long time. Now here’s where things get a little complicated. Daniel also creates a piece of music, usually rendered with MIDI or sampling software that is captured on a computer then burned to a CD. As Daniel explains, it’ s cheaper to use this method rather than hire the musicians to play the score, because he can’t afford to hire the live musicians. But the intent is to have musicians perform the work from the score. The sounds captured on the CD are intended to a”accompany” the visualization that has been made, the artwork. The sonic realization then is Daniel’s interpretation of the “score” that has been created as a visual work of art, leaving open the question of how the visual score might be interpreted by another performer playing on the instrument that Daniel assigns to the “score.” The sculpted work is then placed on the market with a price assigned to it, say $50,000. Whoever purchases it also receives a CD of Daniel’s sonic realization of the “score.” The new owner of the artwork then owns the musical work that has been recorded on a CD. The owner owns the rights to the musical work as well as owning the “work of art” that he or she has purchased. They can then do whatever they wish with the music. For example, they can hire other musicians to interpret the “score” and record it or use the original or newly interpreted/recorded work as musical accompaniment for a TV commercial selling Grape Nuts Cereal or a new perfume hawked by Lindsey Lohan, or some other equally horrific notion of free market excess. Needless to say, you get the idea.
When Daniel first explained this to me a few years ago I was knocked out. “What a radical idea,” I told him. This gesture completely upsets the system that has ill-served composers for generations, namely relying on a middle man - the publisher - to distribute and promote a musical work. As has been reported in Blogs and articles over the past couple of years, composers are beginning to assume complete ownership of and authority for his/her music. Philip Glass understood this 30 years ago and has successfully created an infrastructure that controls his work from creation to distribution.
And now, on a much less sophisticated level, composers are beginning to take control and, from what I hear, are having a reasonable amount of success managing their music. But Daniel Lentz has taken this notion of individual control in a totally different direction. By selling a work of art that happens to have a sonic component and giving up all residual revenues from the musical works’ potential distribution (royalties, performance rights, etc.) he’s shooting an arrow into the system. Will he benefit from this approach? Only if he sells enough of his art works at a fair-market price to live on the earnings while re-investing in the materials he needs to make another piece will he be able to continue to, essentially, screw the system. I for one am pulling for him.
Getting back to where I started this post… when Daniel revealed his thinking to the gathering of students at UNM I looked around the room trying to gauge their reactions to the one specimen they could view (one of Daniel’s artworks was brought into the classroom prior to its being displayed in an adjoining gallery space) while listening to Daniel’s musical realization of that particular piece. The few questions that were asked pertained solely to how one might go about interpreting the “score,” or artwork. When I asked the students how they felt about Daniel’s decision to give up complete control of his music, there was a rather disturbing silence. That particular part of the equation did not enter into their thinking. When I opined that this was a radical gesture, nobody challenged me. In an age of unlimited possibilities to use technology in a true entrepreneurial manner to promote and distribute their music, there was no awareness of how they would deal with this issue. This took me back some 20 years when I was the executive-artistic director of Relâche. We had commissioned a work from Phil Glass and part of our agreement was to have Phil perform with the Relâche Ensemble at the premiere performances in Philadelphia and to give several master classes for composition students at area schools. To our surprise the Curtis Institute of Music invited the ensemble and Phil to give a master class on performing his music. In the question-and-answer session that followed several students asked Phil how to go about finding a publisher. Phil’s response was direct and, I’m certain, startling to these students…”never give your music to anyone…publish it yourself and maintain control of it.” Collectively, those Curtis students were horrified and stumped. One could almost read their minds, “…jeez, what do I do now?…”
What I’ll do is keep an ear out for Daniel’s music that might find a way to infiltrate our lives in ways that are completely unexpected.